Become a MarCom Professional

If you enjoy writing and would like a career in digital marketing, our Foundation Course in Marketing Communication (MarCom) is for you. You will learn how marketing works, how to write marketing materials (in English or your native tongue) for any type of organization, and how to promote products and services online. You will learn how to work in-house or set yourself up as a freelance content writer.

Millions of companies and nonprofits, large and small, are looking for skilled MarCom and content writers. Our MarCom Foundations courses will equip you to work in-house or as a freelance marketing writer, working fully or partially from home. Our Career Development course will help you to find and apply for these opportunities.

The Our Best Words Marketing Writing module will teach you how to write websites and presentations, brochures and flyers, press releases, and advertising campaigns. Learn about search engine optimization, keywords, and other tools that Google offers for marketing businesses online.

The Social Media Marketing module prepares you to write diverse types of marketing copy and content for the most widely used social media platforms. Both modules include practical projects that you can use as the basis of your portfolio and present to potential employees and clients as proof of real-world experience.

The Website Building course will teach you how to build a website using Wix or WordPress, including how to customize its design and functionality without programming or coding, plus overviews of WooCommerce and Shopify. The course consists of six 1-hour workshops delivered in a live webinar format, allowing real-time interaction with your instructor and fellow students. We record each session so that you can review the material or quickly catch up on a missed class.

We recommend that you also join the Career Development course, comprising 8 workshops to prepare you for the world of work, including how to present your CV and portfolio, looking for jobs and networking on LinkedIn, interview tips and presentation skills. Our instructors also advise those who you wish to work as freelancers how to set up and run their business and look for clients.

These four modules together form our MarCom Foundations Course.

MarCom Foundations Course

The MarCom Foundations course starts with an explanation of the marketing funnel that is intrinsic to all digital marketing campaigns. It explains the principles of inbound and outbound digital marketing and teaches you how to write all types of marketing collateral. This includes marketing copywriting and content writing for websites and blogs, email campaigns, landing pages, and press releases. You will also learn about writing white papers and case studies, brochures, and PowerPoint presentations. You will learn how to play by Google’s rules and use their tools to promote any brand or organization.

The Social Media Marketing module applies the same marketing principles to social media campaigns across all platforms. You will learn how to build an online presence and market any brand on Facebook, Instagram, LinkedIn, and YouTube. Using free promotional techniques, you can create and implement an engaging social media calendar across all platforms. You will also learn how to run advertising campaigns to generate sales leads and understand the campaign metrics. Finally, you will learn how to use social media skills to protect your brand or organization in a crisis.

Together with the MarCom Writing and Social Media Marketing courses, we recommend the Website Building course, which will equip you to update most company websites, and the Career Development course to help you to find and apply for in-house positions.

If you are interested in a career in marketing, this course is for you! Complete this inquiry form to receive more information and discuss your suitability for these courses.

Course Length and Organization: The combined MarCom Foundations course is composed of 2 classes and one practical assignment each week for 24 weeks. Each session includes practical skills training, hands-on workshops, and real-world project assignments that you can use to build your personal portfolio. Sessions are generally scheduled in the early evening hours to suit people who may be working. They are delivered in a LIVE webinar format, with real-time interaction between instructors and students. We record each session so that you can review the material or quickly catch up on a missed class.

Participation in these courses is conditional on candidates fulfilling certain requirements. Click here for details.

If you have a technical background, why not take our Marketing & MarCom Courses as part of our comprehensive Foundations of Technical and Marketing Communication Course? This will help you to prepare yourself for a marketing and technical communication career in one of the many growing high-tech sectors that interests you. This combined course meets the rigid standards set and recognized by Misrad Haklita and Bituach Leumi.

We have new courses starting in June 2024. Sign up here to find out more!

Your MarCom Instructor

Deborah Meidan has over 18 years of experience in marketing communications, content marketing and strategy for a wide range of global B2B Israeli companies operating in Agritech, Proptech, Watertech, Hitech and Medical Device sectors.

The evolution of Deborah’s career as a marketing professional has allowed her to gain a deep understanding across digital and traditional platforms of communications which she leverages in her consulting and training to provide a lively, holistic and practical approach to marketing.

Our MarCom Courses will start in June 2024. Click here to find out more!
Get a taste of your next career! Our instructors will be happy to
answer your questions about their industry sector and our course modules.