At Our Best Words, we don’t just talk about best practices — we build them, deploy them, and teach them.
We operate at the intersection of professional services and career training, delivering high-impact technical and marketing communications while preparing professionals to meet today’s market demands. Our global network of expert translators, technical writers, and marketing specialists ensures that both your projects and our training programs stay current, relevant, and future-proof.
Ephraim King MA, Course Director and Technical Communication Lecturer
With over two decades of hands-on experience in information development, Frank Ephraim, “FE” King brings a wealth of industry knowledge and leadership to the program. Since 1996, he has led documentation teams and managed complex projects across a wide range of sectors, including semiconductors, telecommunications, IT, civil and military aviation, medical technologies, cloud computing, and most recently, global giants like Meta and Google. FE is not only a seasoned technical communicator but also a passionate educator. He has spent years training new technical writers in the hi-tech world, using real-world insights, practical tips, and memorable anecdotes from his career to bring lessons to life. FE holds a Master’s degree from the University of Florida and is actively involved in community initiatives.
Deborah Meidan, B. Ed & BA, Marketing & Social Media Lecturer
With over 18 years of hands-on experience in marketing communications and strategy, Deborah Meidan brings a dynamic and practical perspective to the world of B2B marketing. She has led marketing efforts for a wide range of global Israeli companies across industries such as Agritech, Proptech, Watertech, Hi-tech, and Medical Devices.
Deborah’s career spans the full spectrum of marketing – from content creation to strategy planning – across both digital and traditional platforms. This well-rounded expertise shapes her energetic and holistic approach to consulting and training, where she equips professionals with the tools they need to communicate effectively and grow their brands. She holds a Bachelor of Education and a Bachelor of Arts in Visual Arts and Literature from York University in Toronto, Canada, blending creativity with clarity in every lesson she delivers.
Richard Hoch, PhD, Skillset Instructor (Word)
Dr. Richard Hoch has been a technical writer since 1999, with a career that spans startups to Fortune 500 companies. Richard is currently a Senior Technical Writer at Red Hat, leading a team of four writers for the company’s Migration and Modernization Solutions program. In addition to his writing, he provides continuous team training on documentation best practices and Git version control, blending deep technical knowledge with practical instruction.
Earlier in his career, Richard trained customers and employees at SigValue Technologies on its innovative “billing network in a box” software before the company’s acquisition by Amdocs.
Before making Aliyah, Richard was an instructor at several respected institutions in California, including US Stanta Barbara, California State University, Northridge, and the University of Judaism (now American Jewish University). His background in academia and industry makes him a skilled communicator and a dedicated mentor to aspiring writers.
Nadine Wildmann MBA, Website Building Lecturer and Webmaster
Nadine Wildmann is a seasoned international marketing professional with extensive experience across project management, branding, website development, social media strategy, and online fundraising. She is the founder of Meeple Communications, where she specializes in WordPress website design, development, and personalized training.
Nadine’s career spans both Israel and the United States. In Jerusalem, she held key marketing roles at organizations including the Conservative Yeshiva in Jerusalem, the Pardes Institute, Versaware Technologies, The Learning Company and Accent Software. Her U.S. experience includes working with top-tier companies such as Bozell Worldwide, Chiat/Day, D’Arcy Worldwide, Chrysler Imports, Continental Airlines, Canon Computers, Lorimar Television, McDonalds, and B’nei Akiva.
Nadine holds an MBA from the Thunderbird School of Global Management at Arizona State University and a BA in Mass Media Communications from UCLA. Nadine brings both strategic insight and hands-on expertise to her teaching, helping learners build effective digital presences with confidence.
Daniel Feldman MSc, Project and Training Manager
Daniel Feldman, based in New York, has been developing and delivering training programs for 25 years. He specializes in full project development, including analyzing business training needs, designing manuals and technical materials, delivering classroom and online courses, and providing post-training assessment and support. He is a certified MS Office Master Trainer and a certified Oracle SQL Programmer. He earned a Master of Science degree in Organizational Behavior from Polytechnic University and a Bachelor of Arts in Computer Science from Brooklyn College.
Daniel has written extensively and taught courses in business ethics and in enhancing learning performance.
Perry Smith BSc, Director of Intellectual Property Strategy and Project Consultant
Perry Smith BSc, Director of Intellectual Property Strategy and Project Consultant
Perry brings over 35 years’ experience in embedded processor and Internet of Things (IoT) applications, including managing interdisciplinary hardware, software, and security teams. Combining this with his over 5 years’ experience as Vice President of Intellectual Property Strategy for Cisco Israel (aka NDS/Synamedia), BSc in Physics from SUNY at Albany, and his MBA in Finance from Fairleigh Dickinson University allows Perry to analyze problems from a multi-disciplinary viewpoint.
Steven Leichman, MBA—Senior Technical Writer, Cyber Security Specialist
Steve Leichman has almost 40 years of experience in the IT industry. He started as a custom business systems programmer and later became the IT manager for companies in the US and Israel. He has extensive experience across diverse industries, including mortgage servicing, real estate management, footwear, and more. For the last 6 years, Steve has been the technical communicator for several Israeli startups. This includes developing both technical documentation and marketing material.