Our Best Words is a company that “wears two hats”. In defiance of the old saw, we both “can do” and teach and if called upon, can even “train the trainers.” We tap into a broad pool of talented translators and technical and marketing writing professionals from a wide range of disciplines, bringing the most current know-how to your project and our classroom.

Ephraim King MA, Managing Director and CEO

Frank Ephraim King (also known as FE or Effie) has been a major player in the information development field since 1996. He served as team leader and project manager for documentation projects in many different fields including semiconductors, communications, information technology, military and civil aviation, medical technologies, virtualization, and cloud computing. Ephraim has taught extensively in the hi-tech community, and has several years’ experience training new technical writers. His teaching techniques include anecdotes and tips for success from his own real-life work experiences. Ephraim holds a Master’s degree from the University of Florida and is active in several community organizations.

Deborah Meidan, Marketing & Social Media Lecturer

Deborah Meidan has over 18 years of experience in marketing communications, content marketing and strategy for a wide range of global B2B Israeli companies operating in Agritech, Proptech, Watertech, Hitech and Medical Device sectors.

The evolution of Deborah’s career as a marketing professional has allowed her to gain a deep understanding across digital and traditional platforms of communications which she leverages in her consulting and training to provide a lively, holistic and practical approach to marketing.

Nadine Wildmann MBA, Website Building Lecturer and Webmaster

Nadine Wildmann is a senior level international marketing professional with expertise encompassing project management, website planning and development, social media, branding, marketing and online fundraising campaigns. Previous positions in Jerusalem include the Conservative Yeshiva in Jerusalem, the Pardes Institute, Versaware Technologies, The Learning Company and Accent Software. Experience in the U.S. includes Bozell Worldwide, Chiat/Day, D’Arcy Worldwide, Chrysler Imports, Continental Airlines, Canon Computers, Lorimar Television, McDonalds, and B’nei Akiva.

Nadine has an MBA from the Thunderbird School of Global Management and a BA in Mass Media Communications from UCLA.

Daniel Feldman MSc, Project and Training Manager

Daniel Feldman, based in New York, has been developing and delivering training programs for 25 years. He specializes in full project development, including analyzing business training needs, designing manuals and technical materials, delivering classroom and on-line courses, and providing post-training assessment and support. He is a certified MS Office Master Trainer and a certified Oracle SQL Programmer. He earned a Master of Science degree in Organizational Behavior from Polytechnic University, and a Bachelor of Arts in Computer Science from Brooklyn College.

Daniel has written extensively and taught courses in business ethics and in enhancing learning performance.

Perry Smith BSc, Director of Intellectual Property Strategy and Project Consultant

Perry brings over 35 years’ experience in embedded processor and IoT applications, including managing of interdisciplinary hardware, software, and security teams. Combining this with his over 5 years’ experience as Vice President of Intellectual Property Strategy for Cisco Israel (aka NDS/Synamedia), BSc in Physics from SUNY at Albany and his MBA in Finance from Fairleigh Dickenson University allows Perry to analyze problems from a multi-disciplinary viewpoint.

Steven Leichman, MBA—Senior Technical Writer, Cyber Security Specialist

Steve Leichman has almost 40 years of experience in the IT industry. He started as a custom business systems programmer and later became the IT manager for companies in the US and in Israel. He has extensive experience in many diverse industries such as mortgage servicing, real estate management, footwear, and much more. The last 6 years, Steve has been the technical communicator for several Israeli startups. This includes developing both technical documentation and marketing material.

Judith Linder, Office Manager & Marketing Coordinator

Judith has a BA in Economics and an MBA in Marketing and International Business- both from NYU. She has years of experience in administrative and marketing positions in business, sales and academia. She worked in coordinating sales distributors and banking at a food manufacturer; communications and coordination between staff and students at an academic college, and in sales support in the international division at a software company. She is fluent in English and Hebrew. Judith coordinates our training program and handles marketing and social media activities for internal and customer-facing projects.